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Plume – because all women deserve quality postpartum care ♡

The best thing about Plume is that we know how it feels to be pregnant, and to be newly postpartum with a swollen perineum, bloody pads, and pain everywhere.

We also know that you are now facing sleepless nights, baby spit-up in your hair, and most likely moments of worry about whether you are really doing everything you should. You don't need to worry, you are most likely the very best mom you can be for your baby.

Our goal is for you to also be the very best mom for yourself!


Since we have been there ourselves and questioned whether it really has to hurt unnecessarily or be complicated to manage intimate hygiene after childbirth, we have developed products that we want all new moms to benefit from.


Our products are specially designed to help you with your recovery after childbirth and to allow you to take care of yourself and your incredible body in a gentle and effective way!



We want your first time as a mom to be wonderful and not for everyday things, like going to the bathroom, to have to hurt.

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The story behind Plume

”It all started when I had just given birth myself. With a sore and swollen perineum, the advice from the healthcare system was to step into the shower and clean myself every time I changed my maternity pad, which was many times a day in the beginning. It was painful and very difficult. A friend of mine told me she had bought a so-called 'peri-bottle' in the US. She gave it to me and said: fill it with lukewarm water and use it every time you go to the bathroom instead of getting in the shower several times a day. I tried it and WOW – it was so much easier!

After trying this bottle, my thoughts started spinning. How could this product not be available in Sweden when we are at the forefront of so much else? I also realized that there is a gap in society. Why aren't we talking about the postpartum period, and why don't we support the new mother more?

A new dream was born, and I felt it was my mission to help women struggling after childbirth, just as I had. With a 2-month-old baby, I started planning to develop a bottle similar to the one I had tried myself, and this was the beginning of Plume.”

Katja Mayer, the mother behind Plume

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[Plym] – featherlight healing for those who have recently given birth

Plume is French and means “feather”. To us, this word best describes the soft and healing sensation that our products are designed to provide you as a new mother.